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  •        
    Fri, 29 Oct 2004

    manga: the followup


    The last time I wrote about manga it was just gaining a foothold at Hijinx. I vowed to devote more shelf space to it, but I also promised myself to be selective. I talked to my customers to understand which people were looking for which titles, and I make sure to stock any title that they express even a casual interest in seeing. Most importantly, I read it myself to try and understand what popular titles had in common. I've really grown to appreciate the variety of titles that appeal to readers outside of the usual suspects. Just like in big bookstores it's the fastest growing category in the store.

    What I like the best is that I'm selling books to people that otherwise have no interest in comics. Young boys and girls as well as adults have started to shop here when other local stores refuse to carry manga at all. It's been slow but sustained growth for the category all year. The very best decision I made was that it was ok not to stock every volume of every series, as long as you're responsive to customer requests.

    Like Ray Kroc used to say "look after your customers and the business will take care of itself".

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